Automotive Internet Marketing
Reaching a customer at the right time in the buying cycle can be crucial to your marketing campaigns. Typically, Auto Dealerships use:
- Newspaper Ads
- Auto Trading Websites
- Other Classifieds Listings
The above forms of advertising are ancient and proving to be ineffective. Search Engine Advertising is much more efficient and effective than these traditional advertising methods.
Reaching the right clients in your designated marketing area (DMA) is crucial to the success of dealership ads. No other Media allows dealerships to pin point potential clients like search engines. Imagine specifying on craiglist.com where your ads will show, it is impossible to do.
Real World Example
If your dealership is in Vancouver, British Columbia, you probably do not need to advertise your inventory to someone shopping for a car in Toronto, Ontario. This type of sale is unlikely to materialize as most people do not purchase there vehicle online, they like to visit your actual location. Using Precision Targeting your dealership will be able to:
- Advertise to customers in a specified area
- Reach only those customers most likely to buy
- Eliminate unnecessary marketing costs
Can you track the visitors that came from a newspaper? Most customers are unlikely to tell your dealership where they found out about your dealership. This leads to wasteful spending on marketing that may not work. Using Search Engine Solutions with Vue Media you are able to:
- Track where people found out about you
- How long they spent on your website
- Which city they came from
- Which content did they visit
- How much it cost you to obtain that lead
- How Well Banner and Display ads are performing
Every Dealership has varying inventory of many makes and models. Typically, auto dealers will ask their staff to flood craigslist.com with ads for their used or new inventory. These ads in turn appear with hundreds of other cars and are quickly pushed aside.
With Vue Media all you need to do is send us your inventory figures and our staff takes care of the rest. Your dealership will only get qualified leads, as we will place your ads only in places buying customers are looking.
If your dealership wants to compare your metrics to other websites in your industry, you can use this data to gain broader context for your site and identify areas for improvement. Available categories include:
- Vehicle maintenance
- Auto financing
- Vehicle licensing & registration
- Off-road & recreational vehicles
- Auto insurance
- Vehicle brands
- Auto parts
- Custom & performance vehicles
- Trucks & SUVs
- Vehicle shopping