Frequently Asked Questions- SEO and PPC
It doesn't hurt to ask.
We have attempted to clarify some of the most frequently asked questions below, though we invite you to chat live with us at any time; with any queries you may have. We're here to service you 24/7 - 365 days.
Some SEO agencies might promise to get your site to number one for a certain keyword or phrase, but in reality, the only people that can guarantee you the No.1 spot on Google are Google themselves. Google constantly updates their "algorithm" (the way they rank sites), and the number one spot will vary from week to week or location to location. Rather than guaranteeing a number one ranking we prefer to let our track record speak for itself.
1. Estimated Search Volumes: Basically the amount of clicks / traffic you could get per day. Budget recommendations will be relative to search volumes - i.e., categories with large search volumes, like travel or finance, will require a larger daily budget than a campaign targeting searches for, say, music lessons in New York.
2. Projected average Cost Per Click (CPC): This is an estimate of how much we think you will be paying on average per click. This will be an estimate based on our experience managing campaigns in a huge range of verticals. We know that industries that are competitive and have a high average value sale or lifetime value per customer (e.g., mortgages, credit cards, forex trading etc.) will be more expensive than industries that are less competitive and have a lower average value per sale / customer value (e.g. books, music, dvd's etc.). Campaigns targeting industries with high average CPC's will require a larger budget to secure decent page positions and traffic.
The estimated daily search volume (clicks) x average CPC estimate = daily budget recommendation.
- How long your site has been online.
- The design of your website.
- The number and quality of inbound links.
For example, if you have just launched a new site within the travel sector, which has no inbound links, and is not very "search friendly" - it could be 12 months before SEO efforts gain traction. On the other hand, if you have a site that is 5 years old, has some link popularity and is competing in a niche vertical - say, badminton equipment - it may be possible to see significant improvements in rankings in a two to three months, and the ultimate ranking targets reached within six months.
Secondly, SEO takes time (months) to work, whereas a good PPC campaign can be up and delivering traffic and clients within days.
The third benefit of PPC is capturing keyword variations - your clients don't all think the same way and hence they don't all search for the same things. Say for example, you sell hair products. Do your clients search for "hair products", "buy hair product" or "herbal shampoo boston"? Chances are that for even the most niche business there are 1000's of relevant keywords potential clients search for. The easiest way to target all these keywords is through PPC campaigns. Effective SEO can get a site to rank for a number of terms but getting a site to rank highly for thousands of keywords is both extremely difficult and extremely expensive. If not impossible.
The third point is tied in with the second point in that for SEO to be effective you need to have data indicating which keywords have worked best for YOUR site. The easiest way to get this info is through PPC campaigns and having this data ensures your marketing budget is focused on optimizing the right keywords.
The last point to consider is that most sophisticated online businesses invest on both PPC and SEO. These organizations will rank well for some terms and target other terms through PPC. The reason they take this approach is because it works and it delivers an even larger volume of ongoing targeted traffic.
- Compose, execute and manage both your SEO and SEM Strategy.
- Constantly Analyze and Manage your ongoing search campaign.
- Provide real time, 24/7 - 365 day a year support on all your search marketing needs.
"SEOs" also sometimes refers to agencies or consultants who specialise in helping clients achieve better rankings. This is a constantly developing and evolving industry. Choosing a good SEO agency is almost as difficult as doing good SEO, but your best bet is to look for someone with demonstrated ability and a record of delivering results.
This means that we have an intimate understanding of how to deliver great results from PPC advertising. We also continually keep up to date with all things search by regularly attending conferences and workshops all over the world. It's in our interest to ensure we stay on top of our game.